Pay-Per-Click (PPC) advertising is the use of paid ads through sites like Google, Yahoo, and Facebook. To achieve instant placement on search engines and social media sites, often in higher visibility areas, PPC campaigns are used. PPC ads have the benefit of being able to be targeted to times of day, geographic regions, or specific audiences. PPC is an effective way to drive quality traffic to your business quickly.

When your website and online presence are working for you, it’s important to understand more than how many visitors you have viewing your content. While knowing the basics about your clients and potential clients visiting your website is important, it is also important to know how they are interacting with your content. By using advanced analytics that goes deeper, we are able to tailor content to be the most efficient and effective path for your visitors to find the information they want and need.

Nearly all regular users of the Internet visit at least one social media site throughout the day. For this reason, having an updated presence on major social media platforms is necessary to interact with your clients. While social media is an important part of your messaging, it is also a different environment and interactions with clients should be handled accordingly. By using unique, quality and interesting content on your social media platforms, traffic is able to be directed to your website. Engaging with clients on social media is also a critical avenue to showing your clients and potential clients that you are invested and responsive.

As search engines have evolved, a higher importance has been placed on local search. When a business is based in the same area as a searcher, the result for that business is likely to be placed higher in the results making it easier for searchers to see that business. By ensuring that search engines are able to see and verify the geographic location of your business, the local searchers will more readily find your website when viewing results pages. Other sites are also helpful in keeping an updated profile of your business information.

Throughout the Internet, there are many sites that allow clients to review businesses. While we hope all reviews are positive, that is sometimes not the case. In addition to negative comments or reviews, it is also important to review and respond appropriately to clients who may have a complaint or misunderstanding that could be rectified. By monitoring reviews as well as responding appropriately, you are able to be aware of and take some control over your online reputation.

The foundation for all digital marketing campaigns is a well-designed and constructed website with compelling, unique content designed to generate quality contacts.  All the sites we design are done in responsive, or mobile-friendly, formats, which allow the site to adapt to any device it is being viewed on.  In addition, the content on the site is written with two audiences in mind: search engines and site visitors.

There are some cases where your website can function more effectively for your clients through enhanced functionality. Whether it is a customer portal with an order history or something more complex, these web applications make your business more available and more efficient for your clients. In addition to helping provide service to your current clients, web applications can also help prospective clients see that you are taking an advanced technical approach to customer service and interaction.